Product Collaboration & Creative Partnership
In 2023, we entered into a creative partnership with the renowned Swiss manufacturer BERNINA . As part of the collaboration, professional sewing machine models were used for cosplay and costume construction projects and presented in the form of content productions, testimonials, and social media features vorgestellt.
Highlights of the collaboration:
– Product tests & reviews specifically for cosplay & creative tailoring
– Behind-the-scenes insights into costume construction with BERNINA machines
– Social media content (reels, photos, testimonials) with a focus on quality & precision
– Connection between traditional craftsmanship and modern pop culture
This collaboration impressively showed how high-quality technology turns creative visions into reality – and how cosplay & craftsmanship can blend together in a professional way.
Project profile: BERNINA 2023
Initial situation and briefing
BERNINA sewing machines were to be used in real costume productions in a practical way and made visible to a creative target audience.
Specific services
Costume production, product tests, testimonials, behind-the-scenes material, as well as reels and photos.
Scope of production
Multi-stage content production along the sewing and fabrication process through to the finished look.
Challenge
The technical quality of the machines had to be communicated clearly without interrupting the creative narrative flow or the visual impact of the costumes.
Result
The result was credible application content that directly connects product features with concrete cosplay work steps.
Key figures and documented scope
5 documented content formats: costume project, product test, testimonial, behind the scenes, and reel/photography. Reach data has not been published.
Client quote
At present, no publicly approved client quote is available for this page.
Media and formats used
Sewing technology, costume production, product testing, reels, photography, and behind-the-scenes content.
Related service
For comparable collaborations, we combine product, application, and credible cosplay content in a coordinated campaign. View the cosplay influencer campaign at Nekodanshi.