When cosplay meets smart technology: our campaign for Cosgear
As part of our partnership with Cosgear, we created a creative influencer campaign centered around the products Costail and Cosears – featuring cosplayers as the face of the campaign at conventions and events!
With the smart Costail, which adapts dynamically to movement, and the interactive Cosears, which playfully express emotions, we created an impressive product showcase. This inspired both cosplay fans and tech enthusiasts, as well as event visitors.
Campaign highlights at a glance:
• live demonstrations at conventions, including try-ons and feature presentations
• interactive meet & greets with cosplayers as brand ambassadors
• social media content creation: videos, reels, and story formats directly from the events
• active community engagement with live feedback and on-site activations
• high-quality photo and video production for long-term use beyond the events
By combining emotional live experiences with a viral content strategy, we were able to significantly increase the visibility of the Cosgear products and reach the target audience in their favorite world – on the stages and in the aisles of their favorite conventions!
Project Profile: Cosgear 2023
Initial Situation and Briefing
The Cosgear products Costail and Cosears were to be experienced in real convention and content situations and to enable direct community feedback.
Specific Services
Live demonstrations, try-ons and feature explanations, meet & greets, as well as videos, reels, stories, and photo shoots.
Production Scope
Combination of on-site product activation and accompanying social content production.
Challenge
Technology, wearing comfort, and visual impact had to be communicated clearly both in direct testing and in short digital formats.
Result
The community was able to experience the products first-hand; at the same time, reusable photo and video assets were created for brand communication.
Key Figures and Documented Scope
2 product lines and 6 documented activation formats: demo, try-on, meet & greet, video, reel, and story/photo. Exact reach figures have not been published.
Client Testimonial
No publicly released client testimonial is currently available for this page.
Media and Formats Used
Product demo, try-on, convention activation, meet & greets, short video, reels, stories, and photography.
Relevant Service
For similar product collaborations, we coordinate cosplay influencers, briefing, content, and agreed distribution. View cosplay influencer campaign at Nekodanshi.