Cyber villains at it-sa 2022 – Walking act & trade fair promotion for CrowdStrike
For our client CrowdStrike, one of the leading providers in the field of cybersecurity, we created a particularly eye-catching promotion at it-sa Expo 2022 in Nuremberg: as a specially developed cyber villain we made our way through the trade fair halls as a walking act – a staged contrast to CrowdStrike’s mission to combat digital threats.
Live communication with a wink
As a lively part of the brand staging, we moved directly among the trade fair visitors, sparked conversation with humorous interactions, and handed out flyers in a targeted way to arouse interest in CrowdStrike’s solutions. This created a playful yet effective entry into in-depth conversations at the booth.
Conclusion: Creative awareness for cybersecurity
With a well-thought-out character concept, striking costume and direct presence, we succeeded in making complex IT topics visually tangible and generating targeted attention for CrowdStrike. This form of live-staged storytelling communication once again proved how effective creative approaches can be at trade fairs – especially in an environment full of technology and competition for visibility.
Project profile: CrowdStrike – it-sa Expo 2022
Initial situation and briefing
CrowdStrike wanted to communicate key cybersecurity topics at it-sa Expo 2022 in a striking and easy-to-understand way using an independent character.
Specific services
Development and portrayal of a cyber villain, walk act, humorous visitor interaction and flyer distribution.
Scope of production
Character concept, costume appearance and mobile booth activation during the ongoing trade fair operation.
Challenge
An abstract B2B topic had to be translated into a figure that attracts attention while also creating a comprehensible connection to the brand.
Result
The cyber villain turned the security message into a personal conversation starter and supported the visibility of the trade fair appearance.
Key figures and documented scope
1 trade fair, 1 developed character and 3 documented activation formats: walk act, interaction and flyer distribution.
Client testimonial
No publicly approved client testimonial is currently available for this page.
Media and formats used
Character design, costume, walk act, dialogue activation, print materials and event photography.
Suitable service
For similar trade fair activations, companies can book an individually briefed cosplay walking act. View booking a walking act at Nekodanshi.