Enginesight – Cyberpunk walkact & trade show costume at it-sa Expo 2023
For Enginesight, we created an attention-grabbing trade show concept at it-sa Expo 2023 that combines modern cyberpunk design with innovative lead generation. With a custom-developed cyberpunk trade show costume and a professional walkact performance on site, we were able to effectively make Enginesight stand out from the crowd and directly engage trade fair visitors.
The goal was clear: not just to create visual highlights, but to initiate real conversations and generate qualified leads – through a successful combination of show effect and personal engagement.
Our services at a glance:
• Concept and design of the cyberpunk trade show costume with futuristic details and LED elements
• Walkact performance for active visitor engagement and increased visibility at the booth
• Seamless integration of the brand message into costume and performance
• Content creation directly on site: high-quality photo and video recordings to extend the campaign after the trade fair
• Direct lead activation through interaction and targeted conversation management
• Close coordination with the Enginesight team for optimal integration into the overall trade show concept
The result:
A trade fair appearance that made a lasting impression – and positioned Enginesight not only as a tech company, but as an innovative pioneer in trade show marketing.
Project profile: Enginsight – it-sa Expo 2023
Initial situation and briefing
Enginsight wanted to present cybersecurity at it-sa Expo 2023 as a visible, accessible brand experience in the trade fair environment.
Specific services
Cyberpunk character with LED elements, walkact, active visitor engagement, integration of the brand message, and photo and video recordings on site.
Scope of production
Conceptual character performance with costume technology, live interaction, content production, and coordination with the trade show team.
Challenge
Complex IT security topics had to be translated into an eye-catching character without overshadowing the professional brand positioning.
Result
The walkact created a recognizable reason to start a conversation and supported direct visitor and lead activation at the booth.
Key figures and documented scope
1 trade fair, 1 cyberpunk character, and 4 documented service areas: walkact, visitor engagement, brand integration, and photo/video. Lead figures have not been published.
Client testimonial
No publicly approved client testimonial is currently available for this page.
Media and formats used
LED costume, character marketing, walkact, lead activation, trade fair photography, and video.
Related service
For comparable B2B trade fair projects, we plan cosplay event marketing tailored to your stand, target audience, and lead process. View Cosplay Event Marketing at Nekodanshi.