Cosplay character design & live communication for FERCHAU at gamescom 2024
For gamescom 2024, we supported FERCHAU – one of Germany’s leading technology service providers – with a special trade fair highlight: an interactive and creative character campaign that combines technological innovation with pop-cultural storytelling.
From the initial idea to the trade fair stage
In close coordination with the FERCHAU team, we developed individual character concepts – including a unique design, a well-thought-out backstory, and a clear personality. These figures were then brought to life through elaborately crafted costumes.
Our team was responsible not only for the creative and technical implementation of the costumes, but also for the active trade fair presence: as lively brand ambassadors fully in character, we were out on the exhibition floor, actively engaging with visitors, answering questions, and drawing attention to the FERCHAU booth with charisma and interaction.
Gamification meets trade fair marketing
An additional highlight was the Instagram challenge we devised: anyone who took a photo with our characters and tagged FERCHAU on Instagram received a free goodie bag on site. A simple but effective gamification element that increased social media reach and encouraged active participation.
Result: visibility, likability, and engagement
The combination of creative costumes, interactive live storytelling, and smart visitor activation generated high visibility, numerous positive reactions, and a strong emotional connection between FERCHAU and the trade fair audience. This project impressively demonstrates how cosplay, character design, and event marketing can work perfectly together to present technical topics in a lively and accessible way.
Project profile: FERCHAU – gamescom 2024
Initial situation and briefing
FERCHAU wanted to communicate technological expertise at gamescom 2024 in an emotional and attention-grabbing way through original characters.
Specific services
Character development including backstory and personality, costume and prop construction, live performance as brand ambassadors, and an Instagram photo campaign.
Scope of production
From concept development to physical production and live deployment, a continuous character marketing activation was implemented.
Challenge
Abstract technology topics had to be translated into characters that fit the brand, work in a busy trade fair environment, and invite visitors to interact spontaneously.
Result
Recognizable brand characters were created that brought the booth to life and triggered additional interactions through the photo and tagging campaign.
Key figures and documented scope
1 trade fair, several custom character concepts, and 1 documented social activation with photo, tag, and goodie bag. No absolute reach or lead figures have been published.
Client testimonial
No publicly approved client testimonial is currently available for this page.
Media and formats used
Character design, costume and prop construction, walk act, trade fair photography, Instagram activation, and giveaway mechanic.
Relevant service
For comparable gamescom appearances, we develop cosplay event marketing with walking acts, content, and interactive touchpoints. View cosplay event marketing at Nekodanshi.