Project: VW x Disney at IAA 2023 – Superheroes on Four Wheels
For the International Motor Show 2023 in Munich, we were able to be part of a special collaboration between Volkswagen and Disney . In line with the theatrical release of „Miraculous: Ladybug & Cat Noir – The Movie“ VW presented a real highlight at the open-air grounds: the Ladybug E-Beetle, a lovingly designed VW Beetle in a superheroine look.
Walk Act Concept & Cosplay Staging
Working closely with the Volkswagen team, we developed a walk act concept that brought the world of Miraculous directly to the IAA. With great attention to detail, we stepped into the roles of Ladybug and Chat Noir – equipped with high-quality costumes, authentic performance, and a keen sense for fans, whether little superheroes or enthusiastic adults.
Family-Friendly Trade Fair Experience
At the VW stand, visitors could take Polaroid photos with us and take home a personal keepsake. The eye-catching Ladybug E-Beetle served as the perfect backdrop for selfies and family photos. For the youngest guests, the experience was expanded even further: in the adjacent mini cinema, the exclusive film trailer played alongside fresh popcorn, and face painting allowed the little visitors to transform into ladybugs or cats.
Conclusion: Emotional Brand Staging You Can Experience Up Close
This activation combined entertainment, storytelling, and live communication in a charming way and created an unforgettable trade fair experience for the whole family. By bringing the popular characters to life, we were able to playfully bridge mobility, film culture, and family entertainment – perfectly in line with the VW and Disney brands.
Project Profile: VW × Disney – IAA 2023
Initial Situation and Briefing
At IAA Mobility 2023 in Munich, the Miraculous film launch around the Ladybug E-Beetle was to be staged as a high-impact family activation.
Specific Services
Development of the walk act concept with Volkswagen, appearances as Ladybug and Cat Noir, Polaroid photo moments, and support for the activation area.
Production Scope
Two characters, a multi-part stand activation with mini cinema, trailer, popcorn, face painting, and instant photos.
Challenge
The world of film, vehicle presentation, and trade fair operations had to be combined into a clear, child-friendly visitor experience.
Result
The area offered families several low-threshold points of contact with the brand and made the film theme around the E-Beetle immediately tangible.
Key Figures and Documented Scope
2 characters and 5 documented activation components: walk act, Polaroids, mini cinema, popcorn, and face painting.
Client Quote
No publicly approved client quote is currently available for this page.
Media and Formats Used
Walk act, character costumes, instant photography, film trailer, hospitality, and face painting.
Matching Service
For similar brand collaborations, we combine cosplay, live marketing, and content into a coordinated activation. View Cosplay Event Marketing at Nekodanshi.